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FOUNDERS STORY

what’s next. the heart behind the brand.

Passion built it. Experience shaped it. Vision drives it.
Behind a great brand is firsthand industry insight. Years spent navigating the realities of fashion retail from the ground up.

THE FRAMEWORK

what’s next. brand DNA.

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PRODUCT TESTING & PILOT DEVELOPMENT

  • New product development

  • Range incubation & controlled launches

  • T&L Frameworks (Test and Learn)

  • Sell through evaluation

  • Refinement recommendations prior to scale up

PRODUCT TESTING & PILOT DEVELOPMENT
PRODUCT TESTING & PILOT DEVELOPMENT
PRODUCT TESTING & PILOT DEVELOPMENT
PRODUCT
INNOVATION

  • Identification of innovation opportunities across categories

  • Product evolution & range refresh strategies

  • Gap analysis against market & competitor landscapes

  • Innovation pipelines aligned to customer insights

  • Cross-category & cross-season innovation planning

STRATEGY
DEVELOPMENT

  • Define clear, actionable strategies that connect brand vision to product execution

  • Product & assortment direction

  • Range architecture & category role definition

  • Pricing, margin & value strategies

  • Go-to-market & seasonal planning frameworks

DEEP DIVE PERFORMANCE ANALYSIS

  • Translate data into insight, clarity & action

  • Product sales & performance analysis

  • Product lifecycle & historical performance reviews

  • Identification of missed opportunities & underutilised categories

  • Best & Worst performer diagnostics

  • Margin, markdown & sell-through analysis

  • Actionable recommendations based on findings

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TREND & MARKET ANALYSIS

  • Micro & Macro trends tailored to brand DNA

  • Trend relevance filtering & commercial application

  • Seasonal range and product mapping

  • Colour, fabric & material direction

  • Trend-to-product translation

TEMPLATE & TOOL DEVELOPMENT

  • Custom template and tool development

  • Range planning & product brief templates

  • Critical path and workflow tools

  • Reporting and analysis frameworks

  • Scalable systems that support internal teams

ONGOING SUPPORT & GENERAL ADVISORY

  • Current trade and performance analytics

  • Identification of key investment and growth areas

  • In-season trading and ranging guidance

  • Strategic and tactical support for buying & leadership teams

  • Ongoing advisory aligned to business priorities

BESPOKE
CONSULTANCY

  • Trusted consultancy partner

  • Tailored services to each brands unique goals, challenges and growth stages

  • Customizable package offering aligning with brand needs

  • Operating as a strategic partner not just an external consultant

THE PACKAGES

what’s next. let's create.

FOUNDATION PACKAGE

Clarity. Direction. Confidence.
Designed for brands that need a strong strategic base before investing further or are wanting a relook at current foundations to make improvements and strengthen from the ground up.

Enquire now for more info

GROWTH PACKAGE

Optimize performance and unlock missed opportunity.
Focused on improving performance, identifying missed opportunities and driving commercial growth.

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INNOVATION LAB

Test. Refine. Launch. Scale.
A structured approach to testing and incubating new product before rolling out.

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TREND & RANGE INTELLIGENCE

Relevant Trends. Commercial outcomes.
A focused package translating trend intelligence into brand-right product direction and sales outcomes.

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TOOLS & SYSTEMS

Scalable frameworks that support smarter execution.
For teams needing structure, consistency and clarity in how they plan and execute.

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TRADE & ADVISORY RETAINER

Strategic support, when it matters most. This is senior thinking, without a full-time hire.
An ongoing partnership aligned to real-time trade and business priorities.

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BESPOKE PARTNERSHIPS

For brands wanting a multifaceted approach, NXT Trend offers a fully tailored consulting partnership to combine or adapt multiple service areas to meet unique customer needs.

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